In addition to standard marketing channels including print and direct mail, McNair Group firmly believes the Internet is the most powerful marketing vehicle for your home.

Over 90% of prospective homebuyers utilize the Internet for research on their potential home purchase. In addition, more than 75% of prospective homebuyers went to an open house as a result of using the Internet.

As the former CEO of a consumer Internet company, Billy McNair understands the best ways to reach an online audience. McNair Group employees many techniques to reach audiences online including:

• Registering homes on customized property listing websites using the home’s address for the URL (i.e. www.123MainStreet.com)
• Deploying search engine optimization techniques to ensure people searching for homes in your area are going to find your home’s website
• Exclusive positioning on leading real estate web sites including Zillow, Trulia, Realtor.com, HomeGain, Yahoo Real Estate and others
• Reaching local buyers in the local market via sites such as Craigslist
• Offering interactive virtual tours that enable prospective buyers to see all your home has to offer
• Using social media applications including Twitter, Facebook and others to communicate McNair Group properties, open houses, and new listings to the local technorati
• Developing email communications and flyers marketed to the extensive McNair Group database of over 20,000 local, high-end residents